Privacy Policy

Welcome to Asset Explorer. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website and use our services, including tour packages, hotel bookings, and transport arrangements.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

We collect different types of information to provide and improve our services. This may include:

A. Personal Information

We may collect personal information that you provide to us directly when using our services, such as:

Full name
Contact details (email address, phone number, postal address)
Payment information (credit/debit card details, billing information)
Identification documents (passport, national ID, or other relevant details for international travelers)
Preferences and special requests related to your travel bookings
Communication records (emails, calls, chats with customer support)

B. Automatically Collected Information

When you visit our website, we may collect certain information automatically, including:

IP address
Browser type and version
Device identifiers
Date and time of website visits
Pages visited and interaction patterns
Location data (if enabled on your device)
Referral sources (how you found our website)
Internet service provider (ISP) information

C. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your browsing experience, personalize content, and analyze website traffic. These technologies help us:

Recognize repeat visitors
Store user preferences
Deliver targeted advertisements
Monitor website performance

You can manage cookie preferences through your browser settings.

3. How We Use Your Information

We use your information for various purposes, including:

Service Delivery: To process bookings, provide customer support, and manage reservations.
Personalization: To tailor recommendations, special offers, and travel arrangements based on your preferences.
Payment Processing: To facilitate secure transactions for our services.
Communication: To send booking confirmations, updates, marketing communications (if opted-in), and important notices.
Legal Compliance: To comply with applicable laws and regulations.
Fraud Prevention: To detect and prevent unauthorized transactions or fraudulent activities.
Website Analytics: To improve our services and enhance user experience.
Research & Development: To develop new features, services, and promotions.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. However, we may share your data with:

Authorized Personnel: Employees and representatives of Asset Explorer who need access to perform their job functions.
Legal Authorities: When required by law, government requests, or to protect our legal rights.
Business Transfers: In case of mergers, acquisitions, or restructuring, where data transfer is necessary.
Service Providers: Trusted third-party service providers who assist in payment processing, IT infrastructure, marketing, and security.
Analytics & Advertising Partners: Third-party platforms that help us understand website performance and user engagement.

We ensure that all third parties receiving personal information adhere to strict data protection standards.

5. Data Security

We implement appropriate technical and organizational measures to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

Secure Socket Layer (SSL) encryption for data transmission
Restricted access to personal information
Regular security audits and compliance checks
Two-factor authentication for sensitive account access
Firewalls and intrusion detection systems

Despite our best efforts, no method of data transmission over the internet is 100% secure. We encourage users to take precautions, such as using strong passwords and avoiding public Wi-Fi networks for transactions.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Access: Request a copy of the information we hold about you.
Correction: Request corrections to inaccurate or incomplete data.
Deletion: Request deletion of your personal data, subject to legal obligations.
Objection: Object to the processing of your data for specific purposes.
Data Portability: Request transferring your data to another service provider.
Marketing Preferences: Opt-out of receiving promotional communications at any time.

To exercise these rights, contact us at info@asset.com.pk

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy. Retention periods include:

Customer data: Retained for up to 7 years for legal and compliance purposes.
Transactional records: Retained as required by tax and accounting laws.
Communication logs: Stored for up to 2 years for quality service monitoring.

Once data is no longer needed, we securely delete or anonymize it, unless retention is required by law.

8. International Data Transfers

As we serve international travelers, your data may be transferred across borders. We ensure that any such transfers comply with applicable data protection laws. If necessary, we implement:

Standard Contractual Clauses (SCCs)
Data Protection Agreements (DPAs) with service providers

9. Compliance with Pakistan’s Data Protection Laws

Pakistan is working towards enacting comprehensive data protection regulations. While a finalized Personal Data Protection Bill is under review, we align our practices with global standards to ensure compliance with evolving laws.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices and encourage you to review their policies before sharing personal data.

11. Changes to This Privacy Policy

We may update this policy periodically to reflect legal, regulatory, or business changes. We will notify users of significant updates by posting the revised policy on our website. Continued use of our services constitutes acceptance of the updated policy.

12. Contact Us

For questions or concerns about this Privacy Policy, please contact us: